Banners are graphical elements used for promotional and advertising purposes, typically displayed on websites or other online platforms. They come in various sizes and formats, often featuring compelling visuals, concise text, and a call-to-action. Banners aim to grab the viewer’s attention and convey a specific message, whether it’s promoting a product, service, event, or brand. They are essential tools in digital marketing strategies, helping businesses and organizations increase visibility, drive traffic, and engage their target audience.